The Social Networking site that will reach audiences most effectively.

I recently took a look at three Social Media Tools: 1. Facebook - https://www.facebook.com/ 2. LinkedIn - https://www.linkedin.com/nhome/. 3. Google Hangouts - https://plus.google.com/hangouts I looked at each website to determine which of these social media tools will reach audiences most effectively. Whereas Facebook and Google Hangouts seems to cater to a broad and diverse audience, I believe that LinkedIn will reach its audience most effectively because it has developed into a focused website that caters to a specific population: professional job-seekers. LinkedIn is a Social Networking website. The LinkedIn’s website states that it is "The World's Largest Professional Network: 3 Million Strong." Judging from its reviews and population LinkedIn seems to have revolutionized professional networking. Although it requires self-published information about professional careers, LinkedIn can help professional job-seekers with job searches, career information and trends. It is structured so that a job searcher does not have to make numerous clicks before getting to the information needed. LinkedIn is a tool that is specific to the job-seeking, professional networking population. Upon completing a profile, like-minded professionals can share links, professional information such as job anniversaries, blogs, other information about professional concerns or trends and people in their professional field can endorse these individuals and respond to them. There are many such websites, but I would contend that they are not as structured, and specific as LinkedIn. In 2012, the LinkedIn Company reported 105% year-to-year growth in quarterly revenues to $167.7 Million, making the company the fastest growing public provider of corporate recruiting solutions (Bersin, 2012). When comparing LinkedIn to Facebook, Bersin states, “… LinkedIn is now becoming very focused and educated about the needs of corporate recruiters and talent management professionals.” I believe that this is the difference. LinkedIn is targeted, focused websites that caters to a specific professional population. LinkedIn https://www.linkedin.com/static?key=what_is_linkedin Bersin, J, 2012. LinkedIn is Disrupting the Corporate Recruiting Market. http://www.forbes.com/sites/joshbersin/2012/02/12/linkedin-is-disrupting-the-corporate-recruiting-market/retrieved 7/24/2014.

Knowledge and New Media - Potential impact of unrestricted web publishing through mass media

Journalists and Bloggers can have a huge impact on society through publishing articles and opinions through mass media. I am very interested in Common Core and the impact it will have on American education and so I read the New York Times article, "Math Under Common Core Has Even Parents Stumbling, by Motoko Rich that was published on June 29, 2014. The author is a Yale and Cambridge University graduate who has worked for the Economist as well as the New York Times and seems to have about 4 years of experience. In her linkedin.com profile she says: "I'm interested in humanizing the statistics and finding trends." She does not seem to have authored any other peer reviewed work on the subject, and although the information is not fully cited, there are links within the article to credible, reputable organizations and websites such as the National Research Council and the National Academic Press. The only problem I would have with the article is that it seems like the author speaking for the "collective" parent, instead she is speaking for a very small number of parents. Many educators and parents are looking to see how Common Core will affect them. For parents and educators alike, just reading the title of the article could raise anxiety levels of both parties. This article, published in a publication that has vast readership, could have an immense impact. http://www.nytimes.com/2014/06/30/us/math-under-common-core-has-even-parents-stumbling.html?hp&action=click&pgtype=Homepage&version=HpSumSmallMediaHigh&module=second-column-region®ion=top-news&WT.nav=top-news